Case Study – Simply Noted

Digital marketing for eCommerce startup that focuses on sending automated handwritten notes for businesses.

Simply Noted SEO Growth
Burbz Case Study

SEO & Content Marketing

Upon an initial audit, we noticed several technical and on-page SEO issues.  These issues were preventing Simpy from even being noticed by search engines.

Today, Simply Noted has successfully launched a content marketing strategy that has significantly increased their exposure and organic traffic.

Project summary

Simply Noted had tried several freelancers/contractors and agencies to address their SEO efforts.  Over their 6 months for each agency, they produced a total of 1 organic click.  One.  Click.

Adzing Digital Marketing was tasked with increasing their organic traffic by focusing on content marketing and optimizing Collection and Product Pages.

The Strategy

Having failed with any previous traction, our team started with a thorough audit to identify all issues preventing any type of success.  Once resolved, our team could proceed with content creation that honed in on their ideal client-type.

 

Content Marketing

  • Clearly identified primary target audience: businesses that wanted to stand out with their personalized marketing, for new clients or to retain existing clients.
  • Identify primary client problem:  email marketing is a crowded space but handwriting letters is time-consuming.
  • Determined relevant / helpful content:  focused on key industries that rely on high volume of clients, created top-of-funnel content that addressed their problems from sales, marketing and general business.

 

Site Optimization

  • Properly Optimize Product Pages: optimize product pages for proper headings, alt text, title tags and meta descriptions.
  • Properly Optimize Collection Pages: optimize Collection pages for proper headings, alt text, title tags and meta descriptions.
  • Properly Optimize Blogs: optimize blogs for proper headings, alt text, title tags and meta descriptions.

Proven Results

For the first time, Simply Noted started to attain organic traffic.  Although the site domain is several years old, due to the site never properly being optimized correctly for search engines it took a few months for traction to take off.  However, after the initial 3 months of optimizing key pages, blogs and products, Simply Noted saw a significant increase in their organic traffic.

Prior to hiring Adzing, Simply Noted had 1 organic click from their previous agencies.  Compared to the same length of time, Burbz helped create 1,400+ clicks!

With the massively increased traffic, Simply Noted can now reduce their custom-acquisition-cost for paid ads due to retargeting as well as implement email marketing with their quickly growing email list.

%

Monthly Search Traffic Increase

Top 5 Keywords

Organic Keywords

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